Most real estate professionals flunk within the first few
months of trying to create a business enterprise out of real estate investing.
The trick begins with a beneficial marketing plan and then practicing a
disciplined effort to the marketing plan on a even basis. There is a lot more
required to succeed, and you will encounter more tips, tricks and unique real
estate marketing techniques in this article.
Is there anyone in your town that doesn't recognize that you
buy homes or that you are a real estate professional? If so, you aren't
performing as well at marketing or rendering real estate investing information
about your real estate investing business enterprise as well you could be.
Luke Timmins Thailand real estate investors telling all the time that
they aren't receiving seller phone calls and subsequently aren't receiving the
leads they need to find the real estate business deals they require to earn a
living. I say increase the marketing and the sellers will Call. Not only that
but if you are canvassing the world (or at least your area) that you buy
problem real estate holdings, eventually you will be acknowledged for what you
do and sellers will telephone you strictly on your reputation. this is what is
called cost effective marketing.
One real estate professional was in a home, garden and
hardware store a few calendar weeks ago and went past a couple of guys in an
aisle. A conversation was heard while he walked by, I overheard one state,
"That is the real estate man". Now I had never known either of those
men and have no idea who they are but that experience lets me acknowledge that
I must be doing my business at letting the world to recognize my business is
buying real estate in that area. There are many ways to let the area know that
you are in the real estate investing profession and getting information out
there that helps people realize you buy foreclosures, distressed real estate,
do real estate short sales and have got a lot of real estate information and
experience to flip properties.
Some methods are cheap
and some are more expensive. You are going to have to attempt many things and
acquire a feel for what brings about for you the best results in your region to
get the calls you require to transact real estate deals. I have tried many
forms of marketing methods for real estate commercial enterprises of all
varieties and have come back to a few that consistently create enough leads for
me to purchase the 2 or 3 real estate holdings and houses I want to purchase
every single calendar month. They are as follows:
Classified Ads
The classified advertisement in the most prominent newspaper
in the region is by far the heaviest producer of leads for local real estate
investors that I have determined. I understand it is costly and I understand
there are instances it does not generate phone calls but if you are going to
persist in the real estate investing business sector just place it in there and
leave it. Get used to it making up part of the toll of performing the real
estate business. You may expend about $350.00 a calendar month for my 4 line ad
and that is the commercial range. I'd consider running it 365 days a year to
constantly cue everyone that you are a real estate professional and you purchase
real estate in their region.
Over the past few or so years I have watched many "real
estate investor" ads come and go. Most folks put them in for a many or
even just a couple of calendar weeks and then remove them or try just placing
them in on the week ends. Luke Timmins Thailand Real Estate
Marketing just simply does not work this way. Put your real estate ad in the
paper and leave it in there. It will more than make up for the price, trust me,
and you will see after you finish your first deal. If you are distressed
because there are real estate investors ads from many other investors in there,
don't be. They are there because they are getting responses. Just be sure to
and actually answer your cell phone and keep it on all the time otherwise
you'll be squandering money.
When a fresh ad for real estate investor information shows up
in my newspaper, I will always call on the advertisement. 9 times out of 10 I
get a message device or answering service. This is a significant turn off to
somebody who needs a resolution to their real estate trouble now. They want to
speak to a person who can quiet their anxiety over their current issues with
their home and tell them everything is going to be ok. Your answering device
won't do that, they need a human being. As for what to put in the advertising,
you will have to work on this one. I have tried various idea and the one I have
now hast not changed for over 4 years. I haven't switched it because I get
responses.
Now I have had other real estate professionals jockey for place
and interchange their ad copy to be leading of mine in the column but it has
not made whatsoever difference, at least as far as I can discern. Don't worry
about those things, just get the advertising out there and leave it. It could
possibly take a bit of time, perhaps a several weeks to get going but sellers
will telephone. As soon as you have your classified advertising running, then
you should start working on your other marketing techniques right away. If you
only go through one idea a week, within a few weeks or a couple of months you
will have a significantly powerful real estate purchasing process.
Ads in the
"Freebie" Papers
You might also run advertisements in the freebie papers in
your local region or the region you want to conduct real estate investment
deals. These are the "Thrifty Nickel", or whatever they are named in
your region. We run both a column ad and a display in this newspaper and expend
about $175.00 or so a calendar month for these ads. They pull in seller leads
reasonably well and have always rationalized the costs. Remember that these
guys are usually open to talking terms on your rates and you will probably get
a better rate if you commit to a longer advertising agreement.
Bandit Signs or Road
Signs.
Bandit signs are great. They are some of the best lead
producing tools around. I have yet to put out a bunch and not be bombed with
calls right after I arranged my marketing. I just don't position them out that
often. I might place out a few to a half dozen or so a calendar month and the
ones that continue and don't get taken down continue to pull in phone calls. At
an average price of less than $4.00 per sign, they are one of the greatest real
estate marketing and advertising values available. Check the net for sign
manufacturers for discount signage costs. I use 18 x 24 signs and set them at
high traffic crossings around the town I wish to purchase houses in.
I also position a sign in the front yard immediately after
purchasing any house. I have purchased several homes in the same regions as a
result of marketing this way.
You can either use wood stakes or the wire stakes with your
signs. I like the wood stakes because they do not bend like the wire ones, in
addition, they are more less expensive and you can find just about any reasonably
sized stick of wood or stake at your local hardware store for a really good
value. Just get long lengths and trim down to fit. Then just nail the sign to
it with the roofing nails with the orange or green plastic tops or you can use
screws. There are many variants on what the wording on the sign can say. Keep
in mind that traffic will be moving so you want to keep your message short and
simple so it may be read. Plus your telephone number must be big, large and
easy to read.
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